Why Studebaker Failed
with Leighton Schmitt
How does a company go from 12,000 employees and its biggest profit ever in 1959, to bust four years later? This course will answer that question blending history and story telling with economics, car design, and finance. Studebaker made great cars, but that wasn’t enough for them to stand the test of time. We’ll focus on the business decisions Studebaker executives made, and discuss the external forces that ultimately led to the end of the line for South Bend’s largest company. It’s a story of brilliance, idiocy, dividends, suicide, big gambles, and huge losses. I hope you'll join us to find out.
Mar 3 - May 12th, 2021
Wed for 10 weeks from 9:30 - 10:30 am
For directions, call us at 574-282-1901