In 1959 Studebaker recorded it's most profitable year ever, yet by 1963 all of the workers in South Bend were laid off. What happened? This history course will discuss why Studebaker went out of business and several chances that might have saved them. Studebaker made great cars, but that wasn't enough for them to stand the test of time. We'll focus on the business decisions Studebaker executives made and discuss the external forces that ultimately led to the end of the line for South Bend's once largest employer. It's a story of drama, dividends, suicide, brilliance, idiocy, great successes, and huge losses. This is a special, one time, 90 minute presentation.